Effective ways to drive traffic to your website using Facebook

Do you promote your blog on social networking sites?

How was your experience? It must be better.

For a blogger, social media is the best place to promote their blogs and to get tons of traffic within a short period. The best thing about social media promotion is it’s completely free. Blogger without social networking accounts is a man without a heart.

Before starting the promotion of your blog, your blog should be complete, well designed. Once you realised that your blog is perfect in all manner, then you can expand your blog to social media.

Go on, create your profile on social sites; it will defiantly help you to reach out the right audience.

Facebook, Twitter and Google Plus is the best social sites to share your blog or promoting your blog content.

Here, I will tell you the effective ways to promote your blog on Facebook. This guide will defiantly tell you the importance of social media in marketing.

Complete your Facebook profile

Lots of people on Facebook don’t complete their profile; mostly, they hide the truth from their friends. Why is this happening?

If you have a personal profile, you are using it for your own life, and then it will be all right.

If you have created a profile for your professional blogging purpose, or you are an expert blogger and use the Facebook profile for the blog as well as personal use, then you must complete your profile to get your readers to know about you and your blog.

There are various Facebook profile sections available which you must complete. Here I will list some of them which are used for promoting the blog.

Check out my Facebook profile overview-

facebook profile information

NOTE- Anything which you are updating on Facebook profile must be public.

Update contact and necessary information-

Facebook allows you to update the contact information to your profile so that friends will connect with you. Along with it for bloggers and professionals, Facebook allows updating the website information and social links which you have. Keep all these info visible to the public.

Also, you should create a proper username for your Facebook profile, which is useful for sharing the username with others. Just like me, I have set it amitkharbade

facebook contact and social links

Detail about you section-

Facebook is allowing users to update the information about you and your profession. This is the right place where you can put the about me page link to your blog. Initially, you can update the necessary information about you, in the end, you can provide the link of about me page. You can check out my Facebook profile.

facebook about me profile section

Never miss the opportunity to promote your blog, promote wherever you want.

Update the nickname

This is another place where you can tell the people that you are a professional blogger. You can update the profile with a nickname like ‘Blogger at ScrollBucks’ or any other which is good as per your experience. Visitors will immediately understand that you are a blogger. Check out my profile.

facebook update nickname

Follow people, pages, groups from your interest area

With recent stats, Facebook has more than 1 billion active users who use Facebook daily. You can follow the people of same interest area, also like the pages and join the groups to get regular updates all around the world.

Just following them is not sufficient, you should have to give a proper comment, like, share if the content is right. Then your followers will come to know that you are active on social media as well.

For bloggers, interaction is a must because of which you will come to know what readers want and how to improve your blog.

Also, by interacting with the peoples on social media, you will get the content idea. I am using the Quora, Facebook Groups, Forums to get the content ideas to write on my blog.

Upload the professional cover photo

Eye-catching images always attract readers to come and see your profile. I would suggest you prepare a proper professional cover photo for Facebook containing your blogging profile with blog URL. Readers will read about you and also might be interested in visiting your blog.

If you are a blogger, then don’t keep celebrity picture on the profile it will create a wrong impression on the readers else you can create your own and keep it.

If you are not good at graphics or creating images, then you can use the Canva tool, which is free and allow you to create a cover photo with simple steps without knowing to design.

Facebook Widgets to blog

This is not a necessary item, but most of the blog have a Facebook widget. This will allow the reader to like your page or follow your profile.

Share blog content in Groups

Before sharing, you should join the popular groups on Facebook having the same niche. I would suggest you add the at least ten groups to your profile and once in a week share useful content on it. Make sure that you are not spamming otherwise you will get banned by the admin.

I have implemented all the above techniques on my blog. Apart from these, there are other so many ways where you can promote your blog. Check this post to know more ways

Update status regularly

This is very important for your blog to attract more targeted traffic. I would suggest you update daily status containing images, video or any other blog link.

Now, the question is what content we should promote?

I have lots of blog pages on Facebook, which have automated their blog content. For a beginner, this is not the right way to promote content, the reader will understand that you are just sharing content for traffic. Don’t post links always; sometimes it’s better to upload images, content and other related.

You can create an image for sharing on Facebook with the help of Canva tool.

Your presence is important

Just like above, I said that you must be interactive with all your readers on Facebook. You should like, comment and reply wherever need. Just updating status is not much useful. When you get comments on your status, then you should answer all of them to show your readers presence.

Take feedback/Ask questions

If you want to know the progress of social media promotion, then you should take the feedback from readers. You can ask the question of what you want. Also, you can ask the issue related to your blog niche. If you need anything, then your question also solves the problems of others. People will comment on the answers, and everyone should know them.

Facebook groups have features that you should take a poll from group members. I would suggest you choose one survey once in a week/month as you want.

Take Away/Conclusion

Facebook is a free source where you can promote your blog as much as you want. You can take advantage of this to drive more traffic to your blog.

You can choose Facebook Advert to attract the targeted audience from a specific country. Keep sharing on related groups and be active on it.

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Amit Kharbade

Editor/Writer at ScrollBucks
Engineer, Blogger, Writer, and the man behind ScrollBucks. Amit has been contributing to ScrollBucks since 2014. He is writing about Blogging, Adsense Guide, WordPress tutorials, Affiliate marketing, and reviews.

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