How to Add Google Analytics Enhanced Ecommerce for WooCommerce Sites?

If you have a WooCommerce website and if you want to track the performance of the products, then MonsterInsight will help you.

In my recent article, I have written about Google Analytics for WooCommerce sites using MonsterInsight.

We can track the performance of our WooCommerce website using Google Analytics Enhanced eCommerce tracking.

In this article, we will learn how to enable Google Analytics Enhanced eCommerce tracking for WooCommerce sites. Also, we will get more stats if we configure it with the MonsterInsight Wordpress plugin, so let’s see how we do it.

NOTE- To enable the enhanced eCommerce tracking for WooCommerce sites, you need to purchase the premium MonsterInsight plugin.

Traditional eCommerce vs. Enhanced eCommerce

We can enable the enhanced eCommerce tracking to get detailed data about your shopping sites, and it’s an optional feature in Google Analytics.

If you decide to enable the enhanced eCommerce you will get the powerful reports like

  • Shopping Behavior
  • Checkout Behavior
  • Product Lists Performance
  • Sales Performance

Shopping and Checkout behavior- In this report, you will get the product page views, shopping cart initiations, and abandonments completed transactions and more.

Product performance report- In traditional eCommerce tracking, you can access the individual’s product sales data, revenue, conversion rates, average value, refunds, etc.

In enhanced eCommerce, you can track the categories and taxonomies related to your business.

Product list performance report- In this report, you can track the performance of a group of products showing on your website.

Configure WooCommerce Google Analytics

This section will learn to set up the WooCommerce Google Analytics using the MonsterInsight eCommerce addon.

Install MonsterInsight and eCommerce addon

The first step is to install the MonsterInsight plugin. If you are new to MonsterInsight, you can read my article about MonsterInsight.

MonsterInsight is a WordPress plugin for Google Analytics. Although it is more than the analytics plugin, you will get more stats which is not available in Google Analytics.

For this tutorial, we need an eCommerce addon of MonsterInsight. You will have to purchase the premium MonsterInsight plugin.

Once you purchase the MonsterInsight, you will have to activate the eCommerce addon, to do so, navigate to Insights » Addons » eCommerce, and activate the plugin.

Enable Enhanced eCommerce tracking in Google Analytics

Now, we have to enable the enhanced eCommerce tracking in Google Analytics, log in to your Google Analytics account, and choose the website you want to enable.

Click on the Admin tab from the left side menu.

Now, click on the eCommerce setting from the right side menu. Please refer to the below snapshot.

Now, Enable Ecommerce and Enable Enhanced Ecommerce Reporting and save the setting.

Enable enhanced eCommerce in MonsterInsight

Open the WordPress dashboard and navigate to Insights » Settings and select the eCommerce from the top menu. Now, enable the Use Enhanced eCommerce option.

Once you enable the eCommerce tracking, MonsterInsight will automatically start tracking your website.

Track WooCommerce Store’s Performance

You can check the WooCommerce site’s performance from the MonsterInsight dashboard.

Go to Insights » Reports » eCommerce here. You can check the performance of your site. For example, you can view the conversion rate, transactions, revenue, and average order value.

You can also view the data as per the dates. You can apply the filter accordingly.
You can scroll down to see the top-performing products and their quantity, sales percentage, and revenue.

By seeing the stats, you can identify the weak-performing products and promote them more to get better results.

From Google Analytics, you can view the Top Conversion Sources from your website.

Here, you can view the traffic, percentage of visits, and revenue.

Along with these stats, you will get more stats from MonsterInsight, like total add to carts and removed from the cart. You can also view the time to purchase and sessions.

That’s it.

Now, you have successfully installed the enhanced eCommerce tracking using MonsterInsight.

You’ll love to read more about MonsterInsight

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