How to add keywords smartly in blog posts for optimization?

add keywords smartly in blog posts

Have you faced a search engine ranking issue?

Sometimes when we write the quality content, we are not getting proper ranking as expected. Why is this happening? Is there any specific reason?

Well, we can not blame Google for it, but its algorithms change periodically. We don’t know when our blog gets infected.

Google considers the 200+ ranking factors for search engine ranking. Out of which proper keywords with appropriate locations are must needed. Without keywords, you are not able to rank in Google search.

The search engine depends on keywords in your blog post to decide the page rank. To get a better ranking, you need to write quality content.

In this tutorial, I will tell you how exactly you place your keywords in a blog post to improve page rank. The smart use of keywords in your post will help you to drive more traffic.

NOTE- Focus on long-tail keywords.

Please don’t add more keywords in your blog post. Otherwise, the search engine won’t rank it. If you do the same, then your page rank will start decreasing. Later in this tutorial, I will explain how much keyword density considered as safe.

Adding keywords is not only the way to improve search engine ranking, but the backlink coming from the high authority sites has also examined while deciding page rank.

Here are some best places where search engine looks up first for selecting the page rank

  • Post titles
  • Meta Description of the post
  • Images alt tags
  • First and the last paragraph of the post
  • Permalink of post
  • Comments
  • SEO by Yoast plugin

Post Titles

Attractive, eye-catching post titles always attract more users to open the post. The title is the place from where your post starts, first search engine lookup for keywords in this area.

The title of the post helps the readers to know more about what the content is all about. I would recommend you to add long-tail keywords because long-tail keywords are easy to rank and possibility to get more LSI keywords.


Let me tell you one thing if you search for a query on Google. It will highlight the query in bold and gives you results. Google highlights the keywords in the post title, permalink, meta description.

Permalink is the blog post URL. You must include your targeted keyword in URL as Google search engine always look up here.

keywords in permalink and title

In the above snapshot, I have searched on google ‘Grammarly affiliate’ and this keyword highlighted by Google.

Meta Description

The Meta description is the third area where search engine lookup for keywords and it is visible to readers also in search engine results. It is a short description displayed below the title of a post by the search engine. You should write a short, smart story about what post is all about, try to add one keyword in that.

First and the Last paragraph

Apart from the above location search engine also lookup for keywords in the first and final paragraphs. As you can write unlimited words in post its a good idea to include long-tail keywords in these two locations. If the start and end of the post are right, Google will appreciate it.

Images title, alt tag

Yes, you are reading right, images are also used for optimizing your blog, I didn’t seem aware of this, but after reading some notes, I came to know about it. There are two places where you can add keywords in images titles, alt tag. When you insert images, you will get the options to insert the alt tag and title of that images try to add some related keywords in it. It will also be helpful to improve your search engine ranking.


This is the second not known thing for us even I don’t aware of this. The comment is used to interact with our readers. It will also help you to improve page rank. Try to add keywords smartly in a comment while replying to our readers, try to solve the problems of as many as possible readers. This will help to grow your community if they like your content; they will come back to another topic.

SEO Yoast WordPress plugin

SEO by Yoast is a complete package of SEO. This plugin will do all the things which I have mentioned above. I am using this plugin for the last three months, and the result is excellent, you will defiantly have satisfied with it. After a successful review of this plugin, I have written an article on the setup of SEO by Yoast.

This is how I implement the keywords strategy for my blog, it’s straightforward anyone can do this as it required writing skill, and as a blogger, you must have this quality — the above all the best places where every professional blogger focus to add keywords.

Things to be remembered while adding keywords in WordPress post

  1. Keep in mind that adding more keywords will not improve your ranking, maintain the density of keyword below 2%, which is considered as best.
  2. Try to include keywords in all places which I have mentioned above.
  3. Long-tail keywords will attract more organic traffic to try to use that.
  4. To find the right keyword for your blog use below tools, check competition, and monthly traffic.

Recommended SEO Tools

  1. Google Keyword Planner
  2. SEMrush
  3. Ahref
  4. Traffic Travis
  5. Ubersuggest
  6. Moz
  7. AutoSuggest

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Amit Kharbade

Editor & Writer at ScrollBucks
Software engineer by profession and Blogger by passion. Amit has been contributing to ScrollBucks since 2014. He is writing about Blogging and his practical blogging experiences. You can connect with him at

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1 thought on “How to add keywords smartly in blog posts for optimization?”

  1. When I started blogging I never used keywords in my blog posts but now when I realized the importance of keywords I started using keywords. These are really helpful for search engine rankings.


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