6 Factors affecting Google Adsense CPC

Every blogger is conscious of the AdSense CPC (Cost Per Click). Those Who are using Google AdSense as monetization technique for their blog they must know the CPC. CPC is the money you get for a single click on ads. The Google AdSense CPC varies from $0.1 to $5 depending on various criteria. Recently Google AdSense introduced the new Ad type ‘Matched content’ by which you can quickly improve your AdSense income.

I have seen some bloggers got up to $5. Here I am sharing you some tricks by which you can increase AdSense CPC rate so that your income from Google AdSense will improve by 200%. Along with this, you will come to know the factors that are affecting your CPC rate.

Niche

If you are targeting high CPC keywords, then definitely you will get a high CPC rate. So overall, it depends on the niche and keywords which you are targeting. For example, Insurance niche has more CPC than others, it means if you have written a post targeting the insurance keywords, then obviously you will get more CPC.

Country

Have you observed that AdSense CPC rate varies from one country to another? I have seen that the CPC rate in the US is more than other country means when someone clicks ads from the US, then you will get more CPC than another country. So if you want to get higher CPC later try to target the US audience.

Ads type and placements

Google will consider your ads position on your blog along with the ads type, which I have explained in below point. Place the ads in the appropriate position. Google only shows ads related to your content, so we don’t need to take care of it. In the Google AdSense dashboards, you will see the advertisements which pay most and small then you can block the ads which pay little.

Keywords

As per my observation, the CPC rate is directly proportional to the keywords that you are targeting. The advertisers who pay Google for targeting their ads bid for the keywords, you can see it from Google AdWords and try to target keywords that are paying most.

Ads types

While creating ads, you will get the option to create text or text/image ads. I have heard that ‘image ads will pay you more’ but this wrong assumption. Earlier in one forum, I have read about the AdSense ads case study, one guy has written that he has tried both ads for a few days. He concludes that for image ads, he was getting 0.7$, but when he switched to text ads, his CPC rate increased to 0.17$, which considered as safe. To increase AdSense CPC, you have to follow all the above points and see the result in a month.

If you follow all the above tips then definitely your AdSense CPC will increase. If you like this article or if you have some information to share with our readers, then you can comment below I will try to reply at all.

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Amit Kharbade

Editor/Writer at ScrollBucks

Engineer, Blogger, Writer, and the man behind ScrollBucks. Amit has been contributing to ScrollBucks since 2014. He is writing about Blogging, Adsense Guide, WordPress tutorials, Affiliate marketing, and reviews.

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