6 Factors affecting Google Adsense CPC

Every blogger is conscious of the AdSense CPC (Cost Per Click). Those Who are using Google AdSense as monetization technique for their blog they must know the CPC. CPC is the money you get for a single click on ads. The Google AdSense CPC varies from $0.1 to $5 depending on various criteria. Recently Google AdSense introduced the new Ad type ‘Matched content’ by which you can quickly improve your AdSense income.

I have seen some bloggers got up to $5. Here I am sharing you some tricks by which you can increase AdSense CPC rate so that your income from Google AdSense will improve by 200%. Along with this, you will come to know the factors that are affecting your CPC rate.


If you are targeting high CPC keywords, then definitely you will get a high CPC rate. So overall, it depends on the niche and keywords which you are targeting. For example, Insurance niche has more CPC than others, it means if you have written a post targeting the insurance keywords, then obviously you will get more CPC.


Have you observed that AdSense CPC rate varies from one country to another? I have seen that the CPC rate in the US is more than other country means when someone clicks ads from the US, then you will get more CPC than another country. So if you want to get higher CPC later try to target the US audience.

Ads type and placements

Google will consider your ads position on your blog along with the ads type, which I have explained in below point. Place the ads in the appropriate position. Google only shows ads related to your content, so we don’t need to take care of it. In the Google AdSense dashboards, you will see the advertisements which pay most and small then you can block the ads which pay little.


As per my observation, the CPC rate is directly proportional to the keywords that you are targeting. The advertisers who pay Google for targeting their ads bid for the keywords, you can see it from Google AdWords and try to target keywords that are paying most.

Ads types

While creating ads, you will get the option to create text or text/image ads. I have heard that ‘image ads will pay you more’ but this wrong assumption. Earlier in one forum, I have read about the AdSense ads case study, one guy has written that he has tried both ads for a few days. He concludes that for image ads, he was getting 0.7$, but when he switched to text ads, his CPC rate increased to 0.17$, which considered as safe. To increase AdSense CPC, you have to follow all the above points and see the result in a month.

If you follow all the above tips then definitely your AdSense CPC will increase. If you like this article or if you have some information to share with our readers, then you can comment below I will try to reply at all.

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Amit Kharbade

Editor/Writer at ScrollBucks
Engineer, Blogger, Writer, and the man behind ScrollBucks. Amit has been contributing to ScrollBucks since 2014. He is writing about Blogging, Adsense Guide, WordPress tutorials, Affiliate marketing, and reviews.

7 thoughts on “6 Factors affecting Google Adsense CPC”

  1. Hey man, I am having some issues with the CPC. I have a viral blog site with good content and I am targeting USA, Canada traffic. for the past two weeks my CPC has been less than 10 cents. I have been using proper keywords and responsive test and display ad types and yet there is no increase in the CPC. Do you have any other tips or tweaks that could possibly help me increase my CPC rates.

    • Hi Rohan,

      I have two blogs, one is technical and second one is news related, the CPC rate for the technical blog is 10 times more than the news blog. So, we can conclude that the blog niche matters a lot in CPC.

      Second point is the Ads placement, for me, below post link ads working very well and most of the traffic for the news blog is from mobile, so I optimized the Ads to mobile friendly.

      You can try to change the Ads dimensions(for me 336*280 Ad working good).

      Without analyzing the blog its not possible to figure out what wrong in the CPC rate.

      Please let me know if you need more info from our side. I would be grateful to assist you on that.


      • Please help me review my site to make sure I am placing the ads on the right place. Also since I bought a new domain name my cost per click has from possible $0.33 to $0.02 is this normal?

  2. On January 2019, I bought a new domain name for my blogger and before buying it my cost per click was around $0.11 to $0.33. Suddenly my cost per click dropped to $0.02 please what is the possible cause for the anomaly

    • Hello Fabian,

      CPC rate depends on various factors like Content of blog, Niche, Country etc. I saw your blog ads placement is good but I think because of niche CPC rate is less.



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