How to Quickly Install Google Analytics Global Site Tag in WordPress (gtag.js)?

monsterinsights global site tag

Do you want to know more about your visitors? How do they interact with your website?

Google Analytics will help you track your visitors, and it provides you with more information about readers.

What is Global Site Tag?

The definition from the official Google Website, The global site tag (gtag.js) is a JavaScript tagging framework and API that allows you to send event data to Google Analytics, Google Ads, and Google Marketing Platform.

We can say that Global Site Tag is a new tracking system of Google by which you will get a centralized view of all your scripts.

Now the question is how you can configure the Global Site Tag?

You can manually configure Global Site Tag by adding the script to your website’s head tag.

If you are not comfortable with the manual process, you can use the MonsterInsights WordPress plugin.

MonsterInsights is a Google Analytics WordPress plugin. You can easily track website traffic using it in the WordPress dashboard itself. It will give you more insights than Google Analytics. Author Tracking, File Downloads Tracking, Scroll Depth Tracking

Recently I have explained how to install Google Analytics using MonsterInsights. You can read the article to get a basic idea about it.

NOTE- MonsterInsights is a free plugin, but if you want to access its premium features, you would have to purchase the license for MonsterInsights.

If you are an existing MonsterInsights user, you can easily switch from the old Google tracking system(analytics.js) to the new Global Site Tag.

You will get a Tracking Mode section where you just have to enable the Use Global Site Tag (gtag.js).

MonsterInsights will automatically detect the analytics.js events and will migrate to Global Site Tag. In the future, it will be the default tracking system for MonsterInsights.

If you want to purchase MonsterInsights, then you will get 50% OFF using the below link.

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Amit Kharbade

Editor & Writer at ScrollBucks
Software engineer by profession and Blogger by passion. Amit has been contributing to ScrollBucks since 2014. He is writing about Blogging and his practical blogging experiences. You can connect with him at scrollbucks@gmail.com

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