In my recent articles, I have discussed Google Analytics and installing it on our websites. MonsterInsight is the best Google Analytics WordPress plugin for tracking your website traffic.

MonsterInsight offers file download tracking, custom event tracking, Author tracking, etc. You can read my recent articles here.

Do you know that if Google Analytics is compliant with the California Consumer Privacy Act (CCPA)?

Google Analytics collects visitors’ personal data, and it might be a problem if it doesn’t meet the CCPA compliant.

This article will show you how we can make sure that Google Analytics is CCPA compliant using the MonsterInsight WordPress plugin.

What is CCPA?

California Consumer Privacy Act (CCPA) is a data protection law in the United States from January 1, 2020, and enforceable from July 1, 2020.

This is a personal data protection law to enhance privacy rights and consumer protection for residents of California. The organization should be transparent about what data they collect and how they use it and share it.

Below are some rights that residents of California have under CCPA

  • Users have the right to know how websites collect, use, and share their data.
  • Users have the right to get their data deleted from websites.
  • Users can opt out anytime whenever they want and let the website stop using their data.

Who Needs to be CCPA Compliant?

CCPA law is not for everyone. However, if your business meets the following conditions, then you will have to follow the CCPA law for your website.

  • Annual gross revenue is $25 million or more
  • If your 50% annual revenue is from selling personal data.
  • If you buy, sell, or receive the personal information of 50,000 or more users.

If your business is meeting the above all conditions, then you must have to comply with CCPA.

What will happen if you meet all the above requirements but do not comply with the CCPA?

If you are intentionally violating the law, you will have penalties up to $7,500 per violation per individual, and for the unintentional violator, it is $200 per violation per individual.

If the users file the lawsuit, you will have penalties between $100 to $750 per consumer per incident.

is Google Analytics CCPA Compliant?

Google Analytics collects personal data for tracking purposes so that it will be applicable for CCPA. It collects the user’s personal data like gender, age, IP address, location, etc. However, most of the users don’t know if Google Analytics complies with CCPA.

Any business can not disable Google Analytics since they will not know their user better.

MonsterInsight has a solution to check if your website is compliant with CCPA. It’s a very simple procedure to check it. Follow the below steps.

Install MonsterInsight

NOTE- You have to the premium version of MonsterInsight to use EU Compliance Addon.

Install the MonsterInsight WordPress plugin and the EU Compliance Addon.

Once you activate the plugin, go to Insights » Settings » Engagement and scroll down to EU Compliance.

Here, you can disable the tracking in Google Analytics for the visitors to comply with the CCPA. You will also get individuals to disable options like disable UserID tracking, Author Tracking, Demographics data, etc.

Opt-Out Consent Box

As per the CCPA, any user can opt-out anytime from the website to stop using their data. To follow this rule, we have to make sure that our website offers an opt-out feature for visitors.

WordPress offers us great plugins to create the opt-out consent box for the website. For example, you can use the CookieBot or Cookie Notice WordPress plugin to create the opt-out consent box.

Update privacy policy

Along with the opt-out consent box, you will have to update the privacy policy page for your website.

Now, what information will you add to your privacy policy page?

You will have to tell visitors that you are using Google Analytics to monitor the website traffic. Also, you can mention what type of personal data Google Analytics collects and how it will use it. If you are selling this data to a third party, you will have to mention that.

Final Words

If your business is providing services in California, then you must have to consider the CCPA. If you meet the requirement of CCPA, which I discussed above, and also using Google Analytics, you should consider using MonsterInsight to comply with the CCPA.

MonsterInsight EU Compliance Addon is easy to install and configure. Also, we can easily disable the tracking.

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