How To Track Email Open Rates And Link Clicks In WordPress?

Do you want to track your email open rates? Do you want to track the link clicks rates?

If you face email delivery for your WordPress website, you can use the WP Mail SMTP plugin to Making Email Deliverability Easy.

The WP Mail SMTP is the best WordPress SMTP plugin; it provides other features like open email rates, link clicks stats etc.

In this article, I will show you how to configure the WP Mail SMTP to track emails and links inside it.

NOTE- WP Mail SMTP plugin is a free WordPress plugin, but if you want to use the premium features, then you can purchase it. For email tracking and link click, you need to have a premium version.

Track Email Open And Links

The first step is to install and activate the WP Mail SMTP plugin. If you want to track emails and links, you must enable the email logging into the WP Mail SMTP plugin.

Navigate to WordPress dashboard » WP Mail SMTP » Email Log and enable it. This plugin will automatically track all your emails and link clicks.

You can check all reports in the email log section and for a detailed report, go to email report.

Resend Email

Now, you can resend your email from the WordPress dashboard itself. From the email log section, you can resend the email.

If your email is failed due to technical reasons, then you can resend it from WordPress itself.

If you click on the resend email, then by default, it will automatically resend to the previous recipient. However, if you want to change it for resending, then you can.

You can also bulk resend emails, go to report, click all the filed emails, and resend them.

Save Email Attachments

Saving email attachments is an essential feature. In this release, the WP Mail SMTP plugin has introduced the saving attachment feature.

If you enable this feature, then all your attachments will be get saved along with the email.

EML Export

In the latest release, you can export your email in EML format. Earlier, WP Mail SMTP was supporting CSV, XLSX.

You can export a single email, and you can open it in any email client. Also, you can bulk export to multiple EML files.

Aggregated Email log

It is quite difficult to switch between sites if you have many websites and want to track email logs for all the websites.

WP Mail SMTP plugin has introduced a new feature by which you can easily view all the websites log from a centralized place.

From the email log page, you can choose the site for which you want to see logs and view all the logs associated with it.

Final Words

WP Mail SMTP is the best WordPress plugin for email delivery. If you are a business or have a WooCommerce site and want to track business emails and link clicks, I would recommend you purchase it.

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Amit Kharbade

Editor & Writer at ScrollBucks
Software engineer by profession and Blogger by passion. Amit has been contributing to ScrollBucks since 2014. He is writing about Blogging and his practical blogging experiences. You can connect with him at scrollbucks@gmail.com

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