Kartra vs Clickfunnels: The Ultimate Comparison

When you talk about the marketing software industry, Kartra and Clickfunnels are two leading names you are most likely to mention.

These two platforms are capable of providing you with the best business management and email marketing tools you need for your business.

These all-in one-tools help you achieve more while minimizing costs; this is what virtually every business owner wants.

However, it may not be possible for two businesses to be entirely the same. Irrespective of similarities in operational tools, there are also vital features that are unique to each of them.

Choosing between Kartra vs Clickfunnels can be a tough decision as both platforms provide robust services in some similar and some unique ways.

It depends on what exactly you want and which one fits better into your needs. Let’s have a comprehensive comparison of the two to help you make better-informed decisions.


What is Kartra?

Built by Andy Jenkins and Mike Filsaime, Kartra is a simple but powerful all-in-one marketing platform designed for businesses that are operating online.

It connects all systems to create an easy and outstanding experience for your visitors.

Kartra provides these businesses with all the tools needed to build and gauge their brand or online business efficiently and at a cheap price. 

Virtually every business person understands that a good marketing strategy goes a long way in boosting sales and converting visitors to returning clients. Kartra is committed to this function.

It helps businesses communicate the right message to the right audience at the right time, enabling the company to maximize the full potential of their products. Its main services are:

  • Generating leads.
  • Email marketing and campaigns.
  • Brand awareness.
  • Affiliate marketing.

Other services it provides include:

  • Contacts.
  • Lists.
  • Video hosting.
  • Shopping carts.
  • Membership sites.
  • Email automation.
  • Landing page creation.
  • Opt-in forms.
  • Affiliate management.

What is Clickfunnels?

Clickfunnels is a popular all-in-one tool created by Rusell Brunson to help business owners and entrepreneurs with advertising and marketing their business online.

It is a sales funnel provider which enables entrepreneurs to grow their businesses by allowing them to hire its service to increase their sales funnel. The sales funnel helps you engage your customers.

With this all-in-one solution, you can guide your customers through the landing pages by developing simple step-by-step strategies, like drag and drop tools. You are also guided on how to host valuable webinars which are capable of turning visitors into buyers.

Comparing Kartra vs Clickfunnels?

In comparing Kartra vs Clickfunnels, your choice should particularly be influenced by individual features. This is because both software share many features.

#1. Email Automation

Email automation is an important characteristic of digital marketing. And both platforms have this as one of their main features.

Both Clickfunnels and Kartra have been thoughtfully designed with strong email targeting and automation tools for reaching your desired customers and improving sales. 

Kartra Mail is an advanced automated email tool that allows you to customize the mail that you send out to fit the receiver. The user-based automation and personalization features are designed to achieve this.

A personalized email is a big emphasis in marketing. It brings substantial value to any business. 

With the Kartra email platform, you can easily track your email marketing strategy. It keeps a record of every activity, down to clicks.

Kartra covers all the cores of an email marketing strategy and lets you set certain parameters on your customers that allow an automation system to follow up their activities.

It can also provide insightful analytics, manage all subscriptions. This is one of the features that distinguishes Kartra. 

Clickfunnels uses an email automation tool called Actionetics. This tool is one of the most detailed email customization tools because it uses universal data. It taps into Twitter, Facebook, and Google to generate more data on your customers.

This implies that you can discover your client’s profiles, interests, and income using a single email address. This affords you a large quantity of useful marketing data for email customization. 

Certainly, Actionetics also tracks all email integrations and on a more thorough level than Kartra. Another unique thing is, Clickfunnels rates and ranks your clients based on their relations and usefulness to your business. This allows you to know the most valuable clients to your email marketing campaign. 

Drawing a sharp difference between Kartra and Clickfunnels here is quite tricky. With Clickfunnels you can be sure of a comprehensive and data-driven email automation feature. 

However, this feature is only available in the more expensive pricing plans. Kartra’s automation can be utilized over all of their plans. Kartra’s email software is more accessible, yet incredibly powerful.

#2. Managing Affiliate Programs

Affiliates play significant roles for websites.

Both Kartra and Clickfunnels help you in setting up affiliate programs of your choice to promote your business and products.

Kartra, through its global setting, offers a simple solution for affiliate management. You can effectively control all affiliates working with you, and ensure instant payment of commission once sales take place.

You can also use the product set to manage individual products. With this, you can tag any affiliates to schedule payments and add new affiliate programs on the checkout page. 

You can even create a questionnaire to send out to prospective new business partnerships and proposals to new affiliates.

Also, Kartra offers an additional feature called the affiliate’s marketplace. Through this marketplace, Kartra shows your product list to your visitors,  helping you market them. This affiliate tool is indeed quite easy, vast, and powerful.

Clickfunnels also allows you to use a tool called backpack to completely control your affiliate programs. This includes adding new affiliate programs, dishing the affiliates out of any funnel, and tracking affiliate clicks. 

Clickfunnels has another fascinating feature, sticky cookies. This feature incentivizes affiliates to earn commission on their conventional products, as well as future purchases by the same customers. 

The backpack provides a perfect affiliate integration with your funnels and offers a complete set of management over all your affiliate programs. 

Even though Backpack looks like the most ideal affiliate tool, it is only available as an upgraded product on the more expensive plans of Clickfunnels. This makes Kartra a more appealing affiliate management tool. It offers a simple, complete, and yet cost-effective management solution.

#3. Ease in Creating Membership Sites

Both Clickfunnels vs Kartra provide ease in creating membership sites on different levels.

They also allow you to handily create restricted content for your company,  which can only be accessed by the audience that it was meant for.

Kartra makes membership management less stressful. All the membership websites are hosted on the same Kartra servers and with this Kartra can save and generate passwords automatically. 

Kartra provides for seamlessly uploading all sorts of files to these sites. As a peculiar feature, Kartra allows you to create various levels of access for members. Bronze, silver, gold, and diamond levels to adequately manage the content. You can also convey and upload content by time. 

With the Kartra integrated membership feature, you can access:

  • Progress tracking.
  • Integrated audio and video hosting.
  • Third-party hosting.
  • Customer tagging.

Clickfunnels membership funnels are based on simple templates, making them easy to manage, although it doesn’t give much room for customization.

It is easy to integrate membership sites through Clickfunnels. Registration pages are also available for members on the builder page.

Creating membership sites is easy to integrate and manage with Clickfunnels. The shortfall however is, unlike the Kartra, this software does not offer integrated video and audio.

This can limit businesses wanting to host course creation. There is also no progress tracking feature to distribute to a third party. 

In conclusion, Kartra can be said to offer better membership site creation and management. Its framework for creating membership sites is spontaneous, can track performance, and upload content. The integrated video and audio is a big plus.

#4. A/B Testing

With page building, businesses can use the A/B split testing. This feature allows you to monitor the performance of your different pages, and run tests on them. Kartra vs Clickfunnels offers this feature to its customers.

For Clickfunnels, split testing can take two different approaches; using a template page that has several templates available on it, or duplicating an existing page. There is a page dedicated to statistics for this on Clickfunnels where all of the fundamental data needed for comparing and managing A/B test results are contained.

A limitation, however,  is that their tests, although useful, do not specifically offer insightful data for adequate analysis.

In the end, It is up to you to manually pick the winner.

Kartra’s approach to split testing is quite different. You can either use your in-platform pages or an outsider URL for running the test. They offer valuable visitor data and testing can be done over four pages at once.

To determine the winning page after the test, you can also employ two approaches. Setting a milestone that automatically selects a test winner once hit is one way, manually selecting the winning page yourself like Clickfunnels is another option.

Every page involved has a very insightful data sheet for analytics. This includes stats, graphs, and explicit specifics of each page’s performances, leaving you with a lot of valuable information for the analysis.

In general, both options can run easy and effective A/B testing. However, Kartra delivers more in terms of offering qualitative data for analysis, and its results pages.

#5. Webpage Building Tool

For an online business, your website is the most significant factor, and this is the major characteristic of Kartra vs Clickfunnels.

Instead of the traditional way of hiring a web developer to handle everything that pertains to the site, you can now utilize integrated software tools to achieve this. 

It is much easier to create and edit a high-quality website with both of these software. They have various website templates which you can select from rather than understanding code to create your site.

It is pretty simple to build a site with Kartra, especially for a beginner. You just need to choose a template, edit and personalize it.

With Kartra many ready-to-go elements like testimonials, pricing tables are available. Thanks to its simplicity, it can offer great help to those without much experience in web building.

For those who want a bit more details on their site, Clickfunnels suits them more. It is a more detailed and attractive software. It lets you specify your type of funnel, your industry, and the goal for the lead.

Once a template is chosen and these specifics selected, the page builder gives you an optimized result. With Clickfunnels you can also customize your site using rows and color-coding.

In all, both Kartra and Clickfunnels are great for web building. But in terms of detailed customization and optimization, Clickfunnels offers more.

#6. Pricing and Plans

For Clickfunnels, there are three options available:


This is the basic version of the software. You get 20 funnels, 100 pages, 1 sub-user, 3 payment gateways, and 3 domains. This costs around $90/month.

Clickfunnels Platinum

This is the next version. Here you are offered unlimited pages and funnels. You can get 3 sub-users, 9 payment gateways, and 9 domains. It also funnels for follow-up as well as priority support, and weekly peer review hackathons. This costs about $300/month.


The prime funnel software plan. It offers unlimited funnels and pages, 10 sub-users, 27 payment gateways, and domains, as well as outstanding support. This option goes for roughly $2500/month.

In the Kartra software, four different versions exist:


This is a very basic package. It has all of the basic features that you would want from simple funnel software and permits up to 2500 leads. This costs about $100/month.


This second plan offers 12500 leads per month. Apart from having a huge amount of use on all the prior features, you also get access to Kartra Agency. Costs roughly $200/month.


Gold provides up to 25000 leads per month, 5 custom domains, and no limits on the other Kartra features.  Access to Kartra Agency included. This costs around $300/month.


The most premium Kartra offering. With up to 50000 leads per month, unlimited features, up to 10 custom domains, and access to Kartra agency. The cost is about $500/month.

Also crucial to note is that going for an annual billing option on any of these plans offers greater savings. 

#7. Support 

The ability of software to offer good customer support is a crucial feature that must be taken into consideration in rating such software. Though not many people pay attention to this feature while considering a new product, it can significantly affect your business. 

Kartra offers three features for dealing with customer support:

  • A free training program to help new users learn the fine points of the software. This can be very beneficial for large businesses who wish to train new staff.
  • A live chat to deal with any support questions and issues and questions.
  • A Kartra Facebook group for resolving any customer questions.

Clickfunnels offers online tutorials and FAQ pages and owns a Facebook group for addressing questions. 

However, it obtained some negative feedback from many previous users for this. 

For most customers, Kartra is preferable. They offer extensive training and support options, ensuring that all of their users can get in touch with them easily in case of a question or issue.

Pros and Cons Of Using Kartra vs Clickfunnels

From the above analysis, we can draw certain advantages and disadvantages of using any of these all-in-one solutions. This can also guide you in choosing marketing software for your business.

Kartra Pros:

  • Offers plans that can suit all businesses irrespective of size and type.
  • Accessibility to all tools in the software irrespective of the plan. The difference only lies in the number of times the tools can be used. This can be a great advantage for beginners and professionals alike.
  • An awesome membership management system that allows you to monitor all your subscribers at the same time.
  • Powerful video hosting feature to boost marketing.
  • A robust ticketing system that makes it easy to reach out to all customers.
  • Variety of tools that meets the needs of virtually all businesses.

Kartra Cons:

The disadvantage noticed with this software is that when compared to other modern building websites, there is room for more features.

Clickfunnels Pros:

  • The best solution for sales funnels. Clickfunnels is useful for creating very attractive sales funnels, which most likely converts leads for your business.
  • A professionally designed platform.

Clickfunnels Cons:

  • Very limited membership options.
  • Pretty pricey

Even though Clickfunnels has a wonderful site builder, the options for membership are very few.

This poses a limitation that makes it difficult for businesses to monetize their customer base through membership.

  • Absence of video hosting. This is a major drawback of using Clickfunnels.

The implication of this is that to stream videos and upload videos on your site, you need to purchase an external host.

Bottom Line

The Kartra vs Clickfunnels comparison has been a long one and may not end anytime soon. Both platforms are doing their best to offer the best marketing services. In the end, choosing between Kartra and Clickfunnels boils down to what you want and which one exactly meets your marketing needs.

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