SEO is Search Engine Optimization by which you can write content in such a way that Google will show your content on the first page. It means, without proper SEO, you won’t get any organic traffic.
What is organic traffic?
Organic traffic is the traffic coming from a search engine like Google, Bing, Yahoo, etc.
If you are thinking of building a better blog with high-quality traffic, you must focus on organic traffic. But, unfortunately, it also means that you have to do the proper SEO for your blog.
The Organic traffic of your blog is directly proportional to the SEO work done on your blog.
As a newbie blogger, I have read some SEO articles and sorted out some essential points that all the authors have repeatedly mentioned in their articles.
This article will share the basic SEO ideas that you can implement on your blog to get more organic traffic.
NOTE- I will not guarantee that your blog traffic will increase after implementing these steps because there are more than 200 ranking factors. By reading this article, you will get a basic idea about SEO.
Keyword Research is the first step for writing a blog post. First, we have to find the right keyword for our blog and optimize those keywords in the blog post.
NOTE- Don’t write any post without proper Keywords Research.
Many online keyword research tools are available like SEMRush, Ahref, KwFinder, Google Keyword Planner, etc. These tools show you the keywords ideas and monthly volume, CPC, and all other keywords data.
I have written an article about where you can add those keywords, and please do read it.
The basic idea behind keyword research is to find the keywords for your blog article, but this is not an easy task because we have to consider many factors before finding the right keywords.
Here, I will tell you some of the factors.
- Find keywords having more volume and less competition by considering the domain authority of other competitors.
- Choose long-tail keywords.
You can refer to the below articles for keyword research.
Content is king
You have to choose Quality over Quantity while writing a blog post. Write for readers, not for a search engine. If you are satisfying the users needs who are visiting your blog, they will find you again and again.
You should write content that will cover all the topics that readers want. I have seen some bloggers just reading from the web and rehashing it on their blogs. Before writing any content, think about what you need to cover in that article and what readers want?
Quality content requires driving more organic traffic to your blog. When people love your content, they will recommend your articles to other passionate readers, and they will share your post on social media.
Suppose in the future. If they want something related to your blog niche, then they will search for your blog first because they were fully satisfied by your blog content in the past. So, write such articles that will help readers solve their problems, easily understandable, clean, etc.
The blog post title must be attractive, and readers open your article by looking at the title. It will also improve the CTR (click-through rate) of your blog. You can use any title generator tool to get more ideas about titles.
Try to write keywords at the start of the title. Keep in mind that the word that you use at the beginning of the title tends to carry more weight than the weight you use later in the post title.
A meta description is the short description of the post, which Google shows below the title and URL in search results. This description indicates what the content present in the given blog post are. So, we have to write a meta description so that when readers look at it, they will come to know about the blog post.
The proper meta description with targeted keywords will help you to improve the SEO.
Permalink is the blog post URL in which you have to add one targeted keyword. We have to write SEO-friendly, simple URLs. You should not add the stopping words in the URL.
To track all the above three factors, you can use the Yoast SEO plugin.
If you want to engage your readers in your blog, try to add interlinks within a post. Whenever users read the content, they can quickly move to the new article if you provide the proper linking.
Also, make sure that the links are related to the post to keep the readers more time on your blog. It will also improve the bounce rate of the blog.
This is a crucial factor in SEO to improve the ranking in the Google search engine. When the other blog links your blog with their content, then it is called the Backlinks.
It is challenging to get the Backlink from the other websites since nobody wants to give it. However, you can email the blog author requesting to add your blog post links.
Nowadays, Backlink is the top factor in SEO. To increase the backlinks, you can comment on other blogs, write a guest post, ask for backlinks directly, etc.
NOTE- Only do-follow Backlink is essential for SEO.
Image Alt tag
Post without an image will not work in some cases. However, images play an essential role in attracting readers and also improve SEO to some extent.
When we create the image for the blog post, we must have to add the Alt tag for images. So, when you insert an image, you will see the alt tag in the property section and add an alt tag that will describe an image.
The alt tag is also helpful to show your image in Google image search.
Improve Page Speed
Website speed is one of the most critical factors in Google search ranking. If your website takes more time to load, readers will find another website that loads fast and fulfills their requirements.
You can focus on the below items to increase website speed.
- Choose a lightweight theme, and I would suggest you GeneratePress and Astra. Both are perfect themes, and you can use page builders like Elementor and Thrive Architect with these themes.
- Use a caching plugin, and I would highly recommend WP Rocket for the same. This is one of the most popular and number one caching plugins for $49 per year.
- Compress images before uploading, or you can use the webp image format, which is lighter than others. Google is recommending website owners to use the webp image format to load the pages fast.
Yoast SEO plugin
Yoast SEO plugin is a complete package of SEO available for WordPress users for free. You can upgrade it to use the premium features.
It’s pretty confusing to set up a Yoast plugin manually, so I wrote an article on complete SEO by Yoast plugin configuration. If you still have some doubts, then don’t hesitate to reach out to me.
The above are the only few factors about SEO, but Google ranks their results based on more than 200 factors. I would suggest, instead of writing as per the Google rules, you can focus on the readers. It will give you the results. Our primary focus should be the reader’s satisfaction.
If you like the above article and if I miss anything, please do let me know.