Common Google AdSense terms

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If you are a blogger, you must come across CPC, CPM, CTR, etc. Here is the detailed meaning of these blogging terms.

CPM (Cost Per Thousand)

CPM means cost per thousand impressions of Ads. M is the Roman character used for thousand.

The impression is the number of times your ads are shown on your blog. CPM is the amount that you will get after a thousand impressions of ads.

CPC (Cost Per Click)

CPC is the amount you will get for all valid clicks. The CPC rates may be varies depending on various factors from $0.1 to $5. The CPC price depends on the keywords and the location from where it gets clicked.

CTR (Click Through Rate)

CTR measures the efficiency of both and is defined in percentage. CTR is the percentage of clicks per impression. For example, suppose your ads have 100 impressions and only five people click, it means your CTR is 5%.

CTR=(Number of Clicks/Number of impressions)*100

CPA (Cost Per Action)

The action could be like clicking on Ads, Filling forms, Following newsletters, Online surveys, etc. CPA means the amount which you get for each activity. CPA rates vary from $0.10 to $50.

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Amit Kharbade

Editor & Writer at ScrollBucks
Software engineer by profession and Blogger by passion. Amit has been contributing to ScrollBucks since 2014. He is writing about Blogging and his practical blogging experiences. You can connect with him at [email protected]

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